The Highland region of Badenoch needed a distinct identity within the wider Cairngorms National Park. For an area with so many varied stories to tell, the platform of “The Storylands”.

Two years after creating the brand we were asked to return to train tourism operators on using the brand to strengthen their own stories. Digging into the stories that each business has to tell, we identified the ones that each had and explored the ways each business could bring their stories to life.