This sub-brand within the global Beat NCDs brand put a human face to noncommunicable diseases, allowing people to share their stories of living with NCDs. A classic naming project, it required a solution that would work in many regions, tie in with WHO branding and communications, yet have its own distinct identity.

Still going strong after 10 years, the Beat NCDs identity remains in regular use across the activities of WHO and other UN agencies, still supported by the NCDs&me website. It has become a clear linking theme for all NCDs-related campaigns and communications.