Brand Bookshelf; some of the titles we return to regularly.
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Simon Sinek’s now universally-accepted view of what makes companies different is a global bestseller for a reason. This one idea is a powerful tool for clarifying what makes your company unique
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Byron Sharp’s branding bible helps branding experts to achieve clarity and work on what matters to customers, keeping a close focus on the actions that will make a brand’s assets distinctive and memorable. say hello to your dinosaur brain …
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Essential for entrepreneurs but valuable for everyone, this lively read reveals the value of intentional research in developing a brand, product or service that is aligned with what actual customers want, not what you start out thinking they want.
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Recently published but already essential reading, The Brand Book sidesteps jargon and fashion, and includes genuine templates and checklists to ensure companies build brands the right way for sustainable success.