Bothy Days intensive 12-hour branding programme
We meet with your brand stakeholders to learn about your goals, culture and existing branding (if any). We then analyse your sector and the competitive landscape to confirm the white space – your opportunity.
From this, we articulate a unique brand story, personality, tone of voice and vision – a Brand Portrait that clearly and positively differentiates you in the marketplace and – crucially – makes you memorable to your customers.
Delivered over two intensive 6-hour sessions, Bothy Days guides you through the process of creating a solid foundation for your brand through structured brainstorming techniques and a deep dive into your audience.
To make it work, you need up to six people who know your company and believe in what you stand for. We send a pre-read and work pack to all participants so we hit the ground running at the outset and maintain a fast pace throughout.