I’ve worked on several projects for Nestlé Professional, from Nescafé OOH to the naming and launch of new coffee service machines. This, however, remains my favourite, the combination of a great client with strong instincts and an unexpectedly important product making it irresistible.

A new product from Nestlé Professional targeting SMEs selling coffee and other drinks in Asia, Africa and South America required a name and personality that would work around the world. aldo – the alternative dosing system – was developed with a large dose of personality, making a welcome change in the tin & spoon segment.