We meet with your brand stakeholders to learn about your goals, culture and existing branding (if any). We then analyse your sector and the competitive landscape to confirm the white space – your opportunity.

From this, we articulate a unique brand story, personality, tone of voice and vision – a Brand Portrait that clearly and positively differentiates you in the marketplace and – crucially – makes you memorable to your customers.

Delivered over two intensive 6-hour sessions, Bothy Days guides you through the process of creating a solid foundation for your brand through structured brainstorming techniques and a deep dive into your audience.

To make it work, you need up to six people who know your company and believe in what you stand for. We send a pre-read and work pack to all participants so we hit the ground running at the outset and maintain a fast pace throughout.