Relaunching a famous Swiss chocolate brand following a disastrous modernisation attempt in 2006 was a quantum leap for boutique branding agency MEO. Taking on a national treasure required meticulous planning, extensive research, fabulous design input from all the MEO team and huge amounts of chocolate tasting, to be able to write enticing descriptions for over 50 products. #biggertrousertime …

This five-year relationship started with a packaging relaunch, and spread into every touchpoint, from the website and social media to in-store activations and the Cailler brand home, Maison Cailler in the foothills of the Swiss Alps.