Portfolio item 5 : NCDs&me

This sub-brand within the global Beat NCDs brand put a human face to noncommunicable diseases, allowing people to share their stories of living with NCDs. A classic naming project, it required a solution that would work in many regions, tie in with WHO branding and communications, yet have its own distinct identity.

Still going strong after 10 years, the Beat NCDs identity remains in regular use across the activities of WHO and other UN agencies, still supported by the NCDs&me website. It has become a clear linking theme for all NCDs-related campaigns and communications.

With MEO design & communication

  • Pitching
  • Destination positioning slogans x 12
  • Visual identities x 3
  • Design and layout of promotional
    print, marketing collateral and
    signage for three destinations
  • Account direction
  • Project management
NCDs&me
hypertension poster 450x300

 

With MEO design & communication

  • Pitching
  • Destination positioning slogans x 12
  • Visual identities x 3
  • Design and layout of promotional
    print, marketing collateral and
    signage for three destinations
  • Account direction
  • Project management
NCDs&me logo 450x300
beat NCDs logo 450x300
diabetes 450x300
NCDs&me logo 450x300
beat NCDs logo 450x300
diabetes 450x300
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