An ambitious new business from a finance company with an expanding investment portfolio needed a new name and visual identity, applied to a booking website to generate sales and then deployed across the aparthotel sites as construction progressed.

GeFiSwiss was already a customer when this project launched, so they asked us to lead the brand creation process all the way through from the initial customer journey mapping. We found the right name and built a visual identity that broke free of the stale clichés often seen in the region, then built tools to launch it in time for the peak booking season.